October 19, 2021

Rovio acquires hypercasual studio Ruby Games

Rovio Entertainment has announced the acquisition of 100% of the shares of hypercasual mobile game developer Ruby Games.

Based in Izmir, Turkey, the studio is best known for Hunter Assassin, a title that launched last year and was the sixth most downloaded game of 2020, according to Rovio.

Ruby Games has released four new games in 2020 and three so far in 2021, with Streamer Life being the latest.

The studio was initially founded in 2018 and currently employs 34 people.

For the six-month period ended June 2021, Ruby Games achieved $ 7.8 million in revenue, the announcement added. During the same period, its adjusted earnings before interest, taxes, depreciation and amortization reached $ 3.5 million.

The acquisition is part of Rovio’s strategy to diversify its portfolio, explained Alex Pelletier-Normand, CEO of developer Angry Birds.

“With the acquisition of the hypercasual game studio Ruby Games, we are taking an important step in our growth strategy,” he said. “By entering the rapidly growing hypercasual market, we are enriching our audience and offering our players a portfolio of titles. Ruby Games has released several successful games and their success rate is impressive. Expanding Rovio’s family with talented developers and very nimble of Ruby Games is exciting! Welcome to the herd! “

Mert Can Kurum, CEO of Ruby Games, added: “ Being part of a company that has created one of the world’s most beloved mobile game brands, Angry Birds, is exciting and we are very proud to join Rovio. . This acquisition opens a new chapter for us, and Rovio’s long history and expertise in free-to-play games will help us reach higher levels. We look forward to working with other Rovio studios and sharing our knowledge and expertise. “

A few weeks ago, we spoke to Angry Birds head of branding, Ben Mattes, who spoke about the multi-year plan to get gamers more involved with a “canon” to tie the franchise more closely together.


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